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How Social and Wellness Clubs Are Fostering Black Joy and Community in the Digital Age
The Rise of In-Person Connection in a Remote Work World
In an era where Zoom calls and Slack messages dominate professional interactions, many are rediscovering the irreplaceable value of face-to-face connections. While digital platforms have made networking more accessible than ever, a growing movement of social and wellness clubs is proving that nothing replaces the energy of real-world community.
“People are seeking legitimate connection with like-minded people,” says Camille Smith, founder of STEM Soulcial. “I see social clubs becoming a third space that’s part of everyone’s routine, similar to university extracurriculars.”
Why Physical Spaces Matter More Than Ever
The pandemic accelerated remote work trends but left many professionals feeling isolated. Now, innovative clubs are creating structured environments where meaningful relationships can flourish beyond LinkedIn connections:
- Shared interest communities combat transactional networking
- Regular meetups foster organic relationship building
- Safe spaces address representation gaps in professional fields

Wellness Reimagined: From Solo Self-Care to Collective Healing
While traditional wellness focuses on individual practices, organizations like Black Girl Playground are transforming self-care into a communal experience.
“Simply gathering together is an act of wellness,” explains founder Aley Clark. “When Black women leave their solitary routines to connect with others who share their experiences, that’s self-care in its purest form.”
The New Wellness Paradigm
Modern wellness clubs are breaking molds by:
- Moving beyond spa day clichés to meaningful connection
- Creating judgment-free zones for authentic interaction
- Blending social engagement with personal growth

The Business of Belonging: Why Brands Should Pay Attention
As these clubs gain momentum, they’re becoming powerful cultural hubs where community and commerce intersect.
“Social clubs are becoming the new cultural touchpoints,” Clark observes. “They bring large groups together regularly, creating prime opportunities for authentic brand alignment.”
Keys to Building Lasting Community Spaces
Successful club founders emphasize three critical elements:
- Consistency: Regular, reliable programming builds trust
- Quality: Curated experiences keep members engaged
- Intention: Every element should serve the community’s needs
The Future of Connection
As we navigate post-pandemic social landscapes, these clubs represent more than temporary trends—they’re addressing fundamental human needs for belonging.
“I think it’ll be very normal to be part of at least one social club in five years,” Smith predicts. “People have recognized that community isn’t just nice to have—it’s essential for thriving in every aspect of life.”
From STEM professionals finding their tribe to Black women reclaiming joy as a radical act, these spaces prove that in our digital age, the most powerful connections still happen when we show up—in person—for each other.
Discover more about building community at EBONY.com
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