Sabrina Elba Champions Ethical Sourcing and Women’s Empowerment in Ghana’s Shea Industry
UN Goodwill Ambassador Visits Women-Led Shea Cooperatives in Northern Ghana
Sabrina Dhowre Elba, actress, entrepreneur, and UN Goodwill Ambassador for IFAD, has taken a strong stance on ethical sourcing and women’s empowerment following her recent visit to Northern Ghana’s shea-producing communities.
Partnership with World Vision International
Elba’s visit was part of her collaboration with World Vision International, where she engaged with women-led shea butter processing groups to understand their sustainable practices and challenges. The initiative aligns with her skincare company S’ABLE Labs‘ mission to promote responsible sourcing.
“We believe in the power of communities,” Elba stated. “Through our partnership with World Vision and Fairtrade, we’re creating opportunities to uplift these women’s work and culture on a global stage.”
Traditional Shea Production and Fairtrade Impact
During her visit to Gbumgbum Yemo, Elba observed traditional shea butter production methods preserved by local women. In Malishegu, she met with cooperatives benefiting from Fairtrade certification, which ensures fair compensation and community reinvestment.
“Fairtrade is about dignity and sustainable livelihoods,” Elba emphasized. “By supporting ethical sourcing, we’re creating lasting change for the people who grow these ingredients.”
Mechanization and Community Development
In Bugulung, Elba witnessed how mechanized processing is boosting productivity and income for women. World Vision, with 45 years of experience in Ghana, has provided crucial training and equipment to support this transition.
A World Vision spokesperson noted: “Sabrina’s advocacy aligns perfectly with our mission to address poverty at its roots while valuing both people and the planet.”
Call for Ethical Responsibility
Concluding her trip, Elba called for greater accountability: “Ethical sourcing isn’t a trend – it’s our shared responsibility. Partnerships like this can build a more sustainable and inclusive world.”
This collaboration highlights how community-led solutions and ethical business practices can create meaningful global impact in sustainable development.
Source: Priscilla Adjei-Laryea