TikTok’s 2025 Africa Awards Signal a Strategic Shift: How Major Brands Are Betting on Creator-Led Growth TikTok’s 2025 Africa Awards Signal a Strategic Shift: How Major Brands Are Betting on Creator-Led Growth An analysis of the platform’s deepening investment in Sub-Saharan Africa’s digital economy through high-profile brand partnerships. In aContinue Reading
Beyond Advocacy: The Systemic Hurdles Facing Africa’s Women Entrepreneurs Beyond Advocacy: The Systemic Hurdles Facing Africa’s Women Entrepreneurs and the Call for Action Analysis following high-level discussions at the Africa Investment Forum highlights a critical need to move from rhetoric to systemic change in financing women-led businesses. A recent, pointedContinue Reading
Togo’s Business Climate Revolution: A Deep Dive into the Reforms Fueling Economic Ambition Togo’s Business Climate Revolution: A Deep Dive into the Reforms Fueling Economic Ambition In a strategic push to position itself as a premier investment destination in West Africa, Togo has embarked on a comprehensive and multi-faceted reformContinue Reading
Driving vs Flying in South Africa: A Cost Analysis for the 2025 Festive Season As South Africans begin to plan their 2025 holiday travels, a stark financial reality is emerging: hitting the road is shaping up to be significantly cheaper than taking to the skies for popular routes like JohannesburgContinue Reading
eMedia’s Strategic Pivot: How Cost Control and Digital Expansion Forged Profit in a Brutal Ad Market eMedia’s Strategic Pivot: How Cost Control and Digital Expansion Forged Profit in a Brutal Ad Market In a stark demonstration of strategic resilience, South Africa’s eMedia Holdings has turned a severe downturn in televisionContinue Reading
South Africa’s Stokvels Go Digital: Youth-Led Initiative Aims to Modernize Informal Savings South Africa’s Stokvels Go Digital: Youth-Led Initiative Aims to Modernize Informal Savings A significant investment is set to bridge the gap between South Africa’s deep-rooted community savings groups and the digital economy, in a move that could bolsterContinue Reading
Pick n Pay Asap’s Tech Overhaul Fuels Surge, Challenging Checkers Sixty60’s Dominance Pick n Pay Asap’s Tech Overhaul Fuels Surge, Challenging Checkers Sixty60’s Dominance A comprehensive technological rebuild of Pick n Pay’s on-demand grocery app, Asap, is yielding dramatic results, positioning the service as a formidable challenger to the marketContinue Reading
International ride-hailing giant Uber risks losing a significant portion of its rides in South Africa due to the service charging extremely high prices relative to its competitors. A MyBroadband staff member recently compared the pricing offered by Uber to its most prominent rival in South Africa, Bolt, on a tripContinue Reading
Manufacturers Chart New Course for Niger Delta Economy Beyond Oil Industry leaders call for strategic pivot to blue economy and technological innovation at regional conference The manufacturing sector in Nigeria’s oil-rich Niger Delta region is pushing for a fundamental economic transformation, with industry leaders advocating for a strategic shift awayContinue Reading
Samuel Oladipupo is a senior software engineer at the Craneware Group with about a decade of experience architecting solutions across healthcare technology, fintech, and blockchain ecosystems. Driving healthcare innovation, he is passionate about clean code, agile methodologies, and mentoring the next generation of developers. In this interview by KINGSLEY ALUMONA,Continue Reading
