Culture

A new pan-African program, KESSA, has been launched to cultivate a powerful generation of African storytellers, recognizing storytelling as a strategic asset for cultural and economic influence. By identifying, training, and connecting 30 top talents, it directly invests in the human capital needed to shape global narratives and lead the continent’s burgeoning cultural industries. This initiative positions storytelling not merely as an art form, but as a critical lever for soft power and economic growth in Africa’s future.Continue Reading