Beyond the Algorithm: How Mavo’s ‘Tumo Weto’ Defied Time to Claim No. 1 on Apple Music Nigeria
Mavo’s “Tumo Weto” has reached #1 on Apple Music Nigeria two years after its initial release, defying the industry’s typical fast-paced hit cycle. This demonstrates that in Afrobeats, truly resonant music can achieve its peak popularity long after launch, driven by organic rediscovery and word-of-mouth rather than immediate promotional hype. The song’s resurgence underscores the power of timeless quality over fleeting trends, offering a strategic lesson in building sustainable artistic influence. It proves that enduring listenerContinue Reading






