Shock as World Champion Springboks Lose Headline Sponsor

In a surprising development for South African rugby, the sponsorship agreement between MTN and the Springboks will conclude after eight successful years. This partnership spanned both of South Africa’s recent Rugby World Cup victories in 2019 and 2023.

End of an Era for Springboks Sponsorship

The Springboks, currently reigning world champions with a record four Rugby World Cup titles, enjoyed significant success under MTN’s sponsorship. The telecommunications giant first partnered with SA Rugby in 2017 during what was described as a “challenging time” for the sport in the country.

MTN SA CEO Charles Molapisi reflected: “This has been the most awe-inspiring and rewarding partnership for MTN. We came in during a difficult period after the Boks’ 2007 World Cup win and helped redefine transformation by returning rugby to the people.”

Transformational Impact Beyond the Field

The partnership achieved remarkable results both on and off the field:

• R30 million invested in grassroots rugby development
• Creation of BokSquad, the official Springbok supporters club
• Expansion of rugby’s reach to inner cities and rural areas
• Two World Cup victories during the sponsorship period

SA Rugby President’s Tribute

Mark Alexander, President of SA Rugby, expressed gratitude: “MTN answered our call at a challenging time. Together we’ve enjoyed what will be regarded as a golden age for South African rugby. Their faith during those dark days was truly inspiring.”

What’s Next for Both Parties?

While MTN is evolving its sponsorship strategy, the company remains committed to South African sports:

• Continuing investment in football through MTN8 sponsorship
• Maintaining support for grassroots rugby development
• Exploring new opportunities to drive sports progress nationwide

Molapisi concluded: “We remain proud wearers of the Bok jersey. Rugby’s success shows how sport can unite our nation and inspire millions.”

For more rugby news and updates, visit The South African’s dedicated rugby section.