Elon Musk’s cousin tackling a big problem with electric car charging in South Africa – MyBroadband
2025-12-16
Rubicon, led by Hilton Musk, is pioneering a frictionless EV charging model in South Africa by integrating standard bank card and digital wallet payments directly into its charging stations. This strategic move directly addresses a major global adoption barrier—the cumbersome need for multiple proprietary apps and RFID cards—by leveraging the universal familiarity and trust in conventional payment methods. This approach not only simplifies the user experience to match traditional refueling but also positions South Africa’s EV infrastructure ahead of many developed markets in terms of accessibility.Continue Reading


