Kenya’s President William Ruto and His Many Nicknames: A Reflection of Public Sentiment

Kenya’s President William Ruto has become known for his growing collection of nicknames, ranging from affectionate to critical, offering insight into how public perception of him has evolved throughout his political career.
From Hustler to Zakayo: The Evolution of Ruto’s Nicknames
Before his election in 2022, Ruto embraced nicknames like “Hustler” and “Chicken Seller” that portrayed him as a man of the people. These monikers referenced his humble beginnings selling poultry by the roadside and resonated with many Kenyans struggling to make ends meet.

Political analyst Prof Herman Manyora told the BBC: “These were very positive [names]. They sold him to the public in terms of votes. Names really stick with Ruto.”
The Shift to Critical Nicknames
Since becoming president, Ruto’s nicknames have taken a more critical turn. The most prominent is “Zakayo”, referencing the biblical tax collector Zaccheaus, reflecting public anger over unpopular tax increases.
Other nicknames include:
- Vasco da Ganya (referencing his foreign travel and the Swahili word for “lie”)
- Kaunda Uongoman (referencing his suit style and the Swahili word for “lies”)
- Must Go (from protest chants)

Government Response and Public Sentiment
Government spokesman Isaac Mwaura downplayed concerns, stating: “It’s normal for any leader to have many nicknames as this signifies his various attributes and initiatives as a leader.”
However, 24-year-old student Margaret Wairimu Kahura told the BBC: “Many Kenyans are in a lot of pain. The mockery is a way of letting Ruto know how the youth are feeling.”
Unlike previous Kenyan presidents who had few nicknames, Ruto’s extensive collection reflects both the era of social media and the depth of public frustration with economic challenges.

Ruto himself has joked about the phenomenon, asking at a recent rally: “Will you stop at ten, or should I prepare for more?” The crowd responded they had yet more names to give.
Source: BBC News