From Hustler to Zakayo: The Many Nicknames of Kenya’s President William Ruto

Kenya’s President William Ruto and His Many Nicknames: A Reflection of Public Sentiment

By Basillioh Rukanga | BBC News, Nairobi

From Hustler to Zakayo: The Many Nicknames of Kenya’s President William Ruto
Kenya’s President William Ruto has acquired numerous nicknames reflecting changing public perceptions. Credit: Reuters

Kenya’s President William Ruto has become known for his growing collection of nicknames, ranging from affectionate to critical, offering insight into how public perception of him has evolved throughout his political career.

From Hustler to Zakayo: The Evolution of Ruto’s Nicknames

Before his election in 2022, Ruto embraced nicknames like “Hustler” and “Chicken Seller” that portrayed him as a man of the people. These monikers referenced his humble beginnings selling poultry by the roadside and resonated with many Kenyans struggling to make ends meet.

Man selling chickens in Kenya
Ruto’s “Chicken Seller” nickname stemmed from his childhood selling poultry. Credit: AFP/Getty Images

Political analyst Prof Herman Manyora told the BBC: “These were very positive [names]. They sold him to the public in terms of votes. Names really stick with Ruto.”

Video credit to: Firstpost

The Shift to Critical Nicknames

Since becoming president, Ruto’s nicknames have taken a more critical turn. The most prominent is “Zakayo”, referencing the biblical tax collector Zaccheaus, reflecting public anger over unpopular tax increases.

Other nicknames include:

  • Vasco da Ganya (referencing his foreign travel and the Swahili word for “lie”)
  • Kaunda Uongoman (referencing his suit style and the Swahili word for “lies”)
  • Must Go (from protest chants)
Anti-tax protests in Kenya
Last year’s anti-tax protests fueled critical nicknames for Ruto. Credit: Anadolu/Getty Images

Government Response and Public Sentiment

Government spokesman Isaac Mwaura downplayed concerns, stating: “It’s normal for any leader to have many nicknames as this signifies his various attributes and initiatives as a leader.”

However, 24-year-old student Margaret Wairimu Kahura told the BBC: “Many Kenyans are in a lot of pain. The mockery is a way of letting Ruto know how the youth are feeling.”

Unlike previous Kenyan presidents who had few nicknames, Ruto’s extensive collection reflects both the era of social media and the depth of public frustration with economic challenges.

Chapati preparation in Kenya
The “El Chapo” nickname emerged after Ruto promised a chapati-making machine. Credit: AFP/Getty Images

Ruto himself has joked about the phenomenon, asking at a recent rally: “Will you stop at ten, or should I prepare for more?” The crowd responded they had yet more names to give.

Source: BBC News

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