Hisense Unveils R300,000 110-Inch Mini LED TV Manufactured in South Africa
Premium Home Cinema Experience with Local Production
Hisense has launched its flagship 110UX ULED X Mini LED TV, a massive 110-inch television manufactured at its Atlantis factory in Cape Town, South Africa. Priced at R299,999, this premium TV promises a cinematic, stadium-quality viewing experience for home entertainment enthusiasts.
Showcase Events Highlight Cutting-Edge Technology
The company unveiled the TV during exclusive events at Hirsch’s Homestores in Umhlanga, Fourways, and Milnerton on 7 May 2025. Attendees experienced firsthand the next-generation Mini LED technology that Hisense claims delivers “unmatched contrast, brightness, and color fidelity.”
South African Manufacturing Pride
Luna Nortje, Deputy General Manager at Hisense South Africa, emphasized the local production: “This TV is manufactured by South Africans, for South Africans. It’s a celebration of how far Hisense and South Africa have come together.”
Premium Package and Market Leadership
The R299,999 price includes:
- Four-year guarantee
- Free delivery
- Expert installation
- Premium after-sales support
Hisense has become a market leader in South Africa, ranking first in both TV and refrigerator categories as of early 2025. The company’s Atlantis Industrial Park spans 100,000m² and produces:
- 1 million TVs annually
- 500,000+ refrigerators annually
Economic Impact and Future Commitments
Through its manufacturing operations and joint venture with Hapag-Lloyd, Hisense has created:
- 1,000 direct jobs
- 5,000 indirect jobs
The company remains committed to strengthening China-South Africa relations through its collaboration with the China-Africa Development Fund, while bringing South African-made technology to global markets.
Source: MyBroadband